Job Description

We're looking for a talented Social Media Strategist to help us grow our online presence and engage with our target audience. The ideal candidate will have a strong understanding of social media platforms, content creation, and analytics. If you're passionate about social media and have a creative spark, we'd love to hear from you!

Responsibilities:

• Develop and implement social media strategies: Create and execute social media plans to achieve business objectives, increase brand awareness, and drive website traffic and conversions.

• Content creation and curation: Develop high-quality, engaging content (text, images, videos) for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

• Social media account management: Set up and manage social media accounts, including profile creation, content scheduling, and engagement.

• Analytics and reporting: Monitor and analyze social media metrics (engagement, reach, clicks, conversions) to optimize content and campaigns.

• Stay up-to-date with industry trends: Keep abreast of the latest social media trends, platform updates, and best practices.

• Collaborate with cross-functional teams: Work closely with the marketing, content, and design teams to ensure alignment and maximize impact.

• Manage social media campaigns: Plan, execute, and measure the success of social media campaigns, including contests, giveaways, and influencer partnerships.

• Engage with online communities: Respond to comments, messages, and reviews on social media in a timely and professional manner.

Requirements:

• 0-2 years of experience: in social media marketing, digital marketing, or a related field.

• Bachelor's degree: in Marketing, Communications, Journalism, or a related field.

• Strong understanding of social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, and others.

• Content creation skills: ability to create high-quality, engaging content for social media.

• Analytical skills: ability to monitor and analyze social media metrics to optimize content and campaigns.

• Excellent communication and interpersonal skills: ability to collaborate with cross-functional teams and engage with online communities.

• Ability to work in a fast-paced environment: prioritize tasks, manage multiple projects, and meet deadlines.

• Proficiency in social media management tools: Hootsuite, Sprout Social, Buffer, or similar tools.

Nice to Have:

• Experience with social media advertising: Facebook Ads, Twitter Ads, LinkedIn Ads, or similar platforms.

• Knowledge of SEO principles: ability to optimize content for search engines.

• Graphic design skills: ability to create visual content for social media.

• Video production skills: ability to create video content for social media.
  Please send your Resume/ CV to: hr@gwayit.com/7200082250